Fashion Merchandising
News & Events
"Fashionable Art" show March 5, 7 PM
Mr. Salerno’s Fashion Show Production class will be putting on its show, titled "Fashionable Art."
On Friday, March 5 at 7:00 p.m. in the college auditorium, the Fashion Show Production class presents its show. "Fashionable Art" will feature models dressed in black, wearing a wide variety of accessories, which emulate the digital images on screen.
The background images will include color, pop art, Chanel, and untamed influences. Various local merchants will be donating clothing and salons for make-up and hair, including Dante Lucci & Tomorrows salons.
01.20.2010 – FM Students work with YMCA!
VMCAD FM students are working in conjunction with the YMCA. Student Rachel Jakubiec will help execute new marketing and visual merchandising concepts based on a thematic direction given by the YMCA. The effort is part of an on-going community engagement initiative in the Fashion Merchandising Department.
01.27.10 – Fashion Guild Meeting
The Fashion Guild is holding a meeting at Arabica in Cleveland, next to the Cleveland Shop.
Click for Directions to Arabica! For more information: www.fashionstudents.ning.com, search for VMCAD and join!
Everyone is welcome whether you are a member of the guild or not. Come see what we will be doing this year. Contact the president, Jules Demmit, for more information – JDemmit@VMCAD.edu
02.14.2010 –Visual Merchandisers work with GE Lighting Institute!
This quarter's Visual Merchandising class is collaborating with The GE Lighting Institute. On February 19th, students will take an exclusive tour through GE's Design and Development facility previewing both current lighting trends as well as products currently under development. Students will meet with engineers and the head of programming to gain greater insight into optimal use of GE products. The program is developed specifically around students interested in retail store planning and design.
02.15.2010 – FM Students join with Cleveland Museum of Art!
VMCAD Fashion Merchandising students are taking part in an educational program at the Cleveland Museum of Art. Students in the Fashion Writing class spend time weekly reading book reviews, marketing plans and case studies to improve their critical thinking and presenting skills for the fashion industry. On February 15th, the Fashion Writing class will spend the day at the CMA to do comparative analysis on its artwork and how it transfers to the fashion industry.
02.16.2010 – Branding consultant to speak to FM students!
Hadi Kadri, a branding consultant with more than 19 years of experience, will speak to VMCAD FM students on Tuesday, February 16th, at 9:00 AM. Mr. Kadri specializes in helping clients target their ideal audiences and achieve measurable results through social, print, online and interactive media. He has worked with many reputable organizations including Coldwater Creek, Chrysler, The UPS Store and AutoWeek Magazine. So hurry and reserve your spot today!
Student Art Show
Attention students! This year’s student art show is fast approaching!
The show will take place on Friday, May 14th, 2010 from 6:30-8:30 at VMCAD. All students are welcome to submit work that showcases their technical and creative skills. Guest judges from the community will be in to review all the student work.
First place finishers will receive $200, Second and Third place finishers will receive $100 and $50 respectively, and the Best in Show winner will receive $500!
Students can submit work in the following categories:
- Fashion Design/Fashion Illustration
- Fashion Merchandising/Visual Display
- Graphic Design
- Interior Design
- Drawing/Graphic Illustration
- Digital Media and Photography
Guidelines for submissions are available at the front desk. Deadline for all student work is May 2, 2010.
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Summer Fashion Show Recap
This summer, Fashion Merchandising students led by Leonardo Salerno produced a full fashion show entitled Music, Movies, Models and More!
The show featured traditional fashions with a modern twist and included classic movie clips and edgy music.
The auditorium was standing-room only with more than 100 people attending the show.
In keeping with the movie theme, red velvet ropes dressed the entrance, guests were ushered to their seats and everyone was given popcorn to enjoy the show!
Designs featured ready-to-wear, after five and evening gown fashions.
And the students and graduates pulled the show together in less than nine weeks – Congratulations on a job well done!
Student Spotlight: Laura Sellers
Laura Sellers is finishing up her final quarter as a VMCAD Fashion Merchandising student and she is making the most of every minute! This quarter Laura tackled two internships. Laura will be assisting with event planning for Minshall Development Company, which owns and operates the Galleria at Erieview. She has also been recruited by First Federal of Lakewood to oversee an in-bank merchandising plan that VMCAD students crafted last spring. Laura was the original project manager of that assignment and First Federal of Lakewood asked her to remain involved through the end of the year.
Laura plans to move to New York City when she graduates and has already visited several times to network, job search and look for an apartment.
