Graphic Design

Curriculum



By utilizing industry standard software and the latest technology in digital print production, Graphic Design students at the Virginia Marti College of Art & Design create projects that mirror real world specifications, processes and deadlines.
The College’s hands-on curriculum helps students hone their design and time management skills so that the client-driven focus of the graphics industry is not only understood, but incorporated into the students’ own creative process.

 

Having the opportunity to work with actual clients in a classroom environment, Graphic Design students focus on: 

  • Traditional and digital illustration
  • Print layout and production
  • Web layout, production and management
  • Flash animation and dynamic content development
  • Brand marketing and design
  • Visual marketing and presentation
  • Portfolio development and presentation
  • Career development and preparation


Program Outline


First Quarter

Covers the fundamentals of math, including fractions, decimals, percentages, statistics, simple business and consumer math, the metric system, and simple geometry.

Explores 9 essay styles, reviews grammar and MLA fundamentals, and improves both verbal and written communication skills.

Covers the origins of color, color consistency, means of expression, formal qualities, color qualities, color temperatures, color perspective, composition, and psychological interpretation.

Must be taken first quarter

An overview of basic design and layout fundamentals such as line, shape, texture, color, and use of type. Students learn techniques involved in creating layouts from basic symbol development through creative problem solving for complex designs.

Must be taken first quarter

A basic introduction to designing with type and the development of type throughout history. Students will learn how to distinguish typestyles based on the characteristics, render diff erent typestyles by hand, and use type as an illustration and design tool. Students will apply this knowledge and skill in a variety of original and creative type projects.

Second Quarter

Expands on the fundamentals of Math 1 and introduces students to salary and wage calculation, business math, measurement and conversions, and algebra.

Revisits key concepts from English 1 and focuses on reading and discussing short stories, poetry and song, film, and a novella.

Involves human skeletal analysis and  descriptive drawing techniques, to describe and interpret the human form.

An introduction to the theory and practice of interpersonal communication, which focuses on learning and applying the skills needed to improve the quality of interpersonal communication and interpersonal relationships with a variety of people.includes modeling and selecting appropriate clothes based on body type.

An introduction to sales fundamentals, including various sales approaches, overcoming objections, closing, market research, and communications.



Third Quarter

Analyzes artistic development in architecture, sculpture, and painting from the Prehistoric era to the Gothic period.

Can be taken in lieu of History of Art I (G160)

Covers the Patriarchs and Major and Minor Prophets from Genesis to Malachi and their historical context.

Prerequisite: X050 or portfolio review, CA123, CA132

Students will learn about the history of illustration, focusing on famous illustrators of our time. They will also learn a variety of illustration techniques and mediums used in the professional illustration field. Students will apply these techniques and mediums in a variety of original illustration projects.

Prerequisite: B125

A further exploration of drawing techniques that focuses on the human muscular form as a mechanical device.  The course focuses on overall muscular definition and analysis, to understand the complexity of the human form.

An introduction to 35 millimeter SLR camera use and the fundamentals of black and white and color photography compositions as an art form.

Prerequisite: X040 or proficiency test.

Introduction to the basic concepts and methods of advanced photograph retouching and photo-illustration: using AdobeTM Photoshop software.

Fourth Quarter

Analyzes artistic development in architecture, sculpture, and painting from the Early Renaissance to the Post Modern era.

Can be taken in lieu of History of Art II (G161)

Covers the writers of the New Testament and their historical context and the teachings of Jesus Christ.

Takes a psychological approach to explore classic and current trends in organizational communication and human relations in the work environment.

Prerequisite: B244

Expands on the photography skills and concepts of B244 and introduces students to darkroom film development.

Prerequisite: CA201

Introduction to the basic concepts and methods of advanced drawing and illustration: using AdobeTM Illustrator software.

Prerequisite: CA141

Students will have the opportunity to work with clients from the industry in creation of 5 original illustrations based on each client’s project requirements and specifications. The production of the illustrations and the client meetings will be supervised by the instructor.



Fifth Quarter

Examines the basic concepts of the economy and their applications to problems and policies.   Concepts include supply and demand, market and prices, income distribution, allocation of resources, contemporary economic issues, and personal finance.

Prerequisite: CA201, CA202 or proficiency test

An introduction to basic computerized page layout including layout design, image setting, page composition, and text flow using AdobeTM InDesign to create a series of creative single-page advertising and editorial projects.

Prerequisite: CA201 or proficiency test.

Students will learn advanced image editing, color correction and adjustment , layer effects, and drawing tools using AdobeTM Photoshop. Students will apply these advanced tools in a variety of original industry-standard projects.

Prerequisite: CA203, CA204, CA212, CA295 or proficiency test

This course is designed to meet the practical requirement of the professional for business writing and speaking. Students use acquired marketing and communication skills in conjunction with artistic skills to develop a visual presentation for the communication of design concepts and solutions.

 

Sixth Quarter

An introduction to the operation and formation of small retail business enterprises, emphasizing managerial functions, business plans, merchandising, establishing and maintaining professional relationships, and trend analysis.

Prerequisite: CA202 or proficiency test.

Students will learn advanced vector image creation, manipulation color correction and adjustment, special effects, and drawing tools using AdobeTM Illustrator. Students will apply these advanced tools in a variety of original industry-standard projects.

Prerequisite: CA201, CA202, CA210
or proficiency test

An introduction to web design and HTML development using Adobe™ Dreamweaver.  Students will learn fundamentals of interactive media development, interface design, web theory, and history.

Prerequisite: CA210, CA202 or proficiency test

Introduction to Adobe™ Flash, the industry-standard tool for creating rich, dynamic content, and applications for the web and interactive media.

Prerequisite: CA201, CA202, CA210
or proficiency test

A study of basic techniques, procedures, and processes of graphic art preparation and reproduction. Students learn how to prepare mechanicals for one, two, and four color process material.



Seventh Quarter

An overview of the American legal system and basic laws that apply to contract sales, copyright and trademark, negotiations, product liability, and setting up a business.

Prerequisite: CA142, CA203, CA204

The demonstration of a variety of digital illustration techniques using AdobeTM Photoshop and Illustrator. Students will apply these techniques in a variety of original digital illustration projects.

Prerequisite: CA203, CA204, CA210, CA295
or proficiency test

Students will learn advanced layout design and page layout procedures with a focus on multi-page layout using AdobeTM InDesign. They will have an industry-standard knowledge of the prepress and print production process. Students will apply their layout design, page layout, and prepress knowledge in a variety of original industry- standard projects.

Prerequisite: CA203, CA204, CA210, CA295
or proficiency test

The three dimensional principles of design for packaging and exhibits as they pertain to advertising. Construction techniques based on Platonic Geometry, leading to development of 3-D fabrication through hands-on and computer applications.

Prerequisite: CA203, CA204, CA210, CA295
or proficiency test

Design and execution of corporate identity projects including logos, stationery, and annual reports using page layout and design software.

Eighth Quarter

Prerequisite: seventh or eighth quarter status

Designed to help students with the transition from college life to the professional world.  Classroom activities include completing job applications, writing resumes and cover letters, and practicing interviewing skills in a mock-interview final.

Prerequisite: Completion of all coursework prior to 8th Quarter, unless recommended by Director of Education and Faculty Coordinator.

An exploration, analysis, and preparation of a professional portfolio to meet the employment and promotional needs of the graphic designer. Students learn methods, techniques and tools for effective portfolio preparation strategy and structure, element selection and preparation, self promotion, and interviewing techniques.

Prerequisite: CA265, CA310 or proficiency test

Includes advanced projects in web design using both AdobeTM Dreamweaver and Flash to develop dynamic, interactive, and animated web content. Students will conceptualize, design, develop, upload, and maintain their own interactive multimedia web sites.

Prerequisite: CA310, CA265 or proficiency test

Advanced projects in AdobeTM Flash involving action scripting, character animation and the implementation of UI components.

Prerequisite: CA212, CA288 or proficiency test

Continuation of CA288 using three dimensional principles to design visual displays, die-cut, pop-up visuals, and innovative package design.

Prerequisite: Completion of all coursework prior to 8th Quarter, unless recommended by Director of Education and Faculty Coordinator.
To be taken concurrently with B254

Internship is a cooperative venture between the Graphic Design profession and the college to provide the student with on-the-job training. Skills learned in
the classroom will be utilized in the placement as much as possible. Students must maintain a minimum work schedule of 6 hours per week and attend regular Internship Review sessions.

Prerequisite: to be taken with concurrently with program internship.

Enables students to maximize their internship opportunity through activities monitored by the instructor. Journal entries and meetings with the teacher and coordinator are required to monitor the internship.